Most engineering & design studios struggle to find new clients. We fix that through content and engagement.
We turn your technical expertise into real conversations with the clients who should be hiring you.
We turn your technical expertise into real conversations with the clients who should be hiring you.
Exceptional technical capability. Weak market narrative. Growing through referrals — and hoping the work would speak for itself.
Your three best projects in the last two years came through someone who already knew you.
Your LinkedIn describes what your studio has done — not what you do for your clients.
A founder in your ICP would not understand why you in ten seconds on your profile.
You can't remember the last inbound message from a potential client who didn't already know you.
That's not a sales problem. It's a narrative one.
For ten years I designed products inside engineering studios. Round Corner was my own. It closed in 2024.
When I analyzed the failure I looked for the technical mistake first, the wrong product-market fit. Most engineers do. I never found it.
The mistake was somewhere else: nobody outside our immediate network knew what we did, or why it mattered.
Every studio I'd worked with had the same pattern. Exceptional technical capability. Weak market narrative. Growing through referrals — and hoping the work would speak for itself. It doesn't. It never did.
That's why I built this consultancy. Not to leave engineering behind. To fix the problem I should have fixed years earlier — for myself, and now for the studios still making the same mistake.
I turn your technical expertise into real conversations with the clients who should be hiring you, through direct engagement, strategic narrative, or content built from your own voice and authority — so your pipeline stops depending on referrals and your team competes on criteria, not price.
Studios at least 5 years in operation, led by a founder or technical director.
Based in North America, the UK, Benelux, Germany, Nordics or East Asia.
If you lead an engineering-driven company and feel your capabilities are stronger than your market perception — this is for you.
Structured analysis of where your studio's narrative and pipeline stand today: what you say, what your market hears, and the gap between the two. One conversation. Written deliverable.
Content — strategic narrative built from your own voice and authority. Engagement — direct outreach to qualified prospects, written in the language your buyers trust. Content + Engagement — both, combined.
We put it to work where it matters most: LinkedIn presence, direct outreach, proposal language. So the right conversations start happening — without you chasing them.
Engagements start with the Diagnostic. Always.
Nacho Eguía · Barcelona
Product design and engineering across multiple high-performance industries: consumer electronics, automotive, Formula 1. Where I learned what technical excellence costs — and why it isn't enough.
Design of hardware products integrating sustainability criteria. The work was solid. The market never knew it existed. The lesson cost me three years and a company.
Strategic positioning for engineering-driven studios. Built on the mistake I should have fixed years earlier — for myself, and now for you.
I do the writing. You get the credit.
A 30-minute call. No pitch, no slides — just a conversation about where you stand and what would move it forward.